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The store that I had visited for my personal shopping this week was The Iconic, which is an online store. This allowed me to shop within the comfort of my own home, without having to wait in a line for either the changing room or to make my purchase at the store. As this was an online store, there was no shelving or clothing racks to search, and it did not show items that were out of stock unless it was already outlined in my wishlist feature of my account. The website is very well laid out; however some minor improvements could be made. This includes fixing the notifications to have a more streamlined drop-down box of items that can be quickly accessed, as opposed to the website opening a new browser as if I have individually searched for the item, to view the items that have been notified in the notification (shoes going on sale in my case). Instead this could the notification could be a drop down box displaying the items, and then when I click on the item, the new browser opens directing to the enlarged view of the item.
Offers, sales and specials was clearly outlined on the website and very easy to see. I did not need to deal with staff directly for this visit, however despite limited human contact, it was very clear that thought had been placed into the parcel the items arrived in by having a customised bag clearly labelled the iconic. It was made very clear that if any issues with items were needed to be reported, the store had provided an information card with clear and concise instructions on how to seek out the appropriate assistance. Adding things to my shopping bag and paying for them was very easy. I had a gift card and was required to copy and paste the gift card number into the gift card/voucher section which was simple to find and follow. The boxes holding my items where slightly damaged, but the contents were mostly clean (scuff marks on the bottom on one pair of shoes). Damage to the boxes may have occurred during delivery and might be worth investigating the parcel bag to instead be a padded bag. One of my pairs of shoes also looked as if it had a small amount of dirt on them. This was very easy to clean however makes me question the cleanliness of the warehouse the shoes would have come from.
Overall I rate my experience with The Iconic 4.5 stars out of 5 stars. I was most impressed with the consistency and active effort to make sure I was completely aware of how to contact someone for help, should I need to do so. I do believe however that the cleanliness of the warehouse that the shoes came from should be investigated and the navigation of the notification aspect of the website should be reviewed. This is a store that I enjoyed shopping with and will shop from them again. I would recommended anyone that has not experienced online shopping to make their first experience from the Iconic.
I visited the Officeworks at Elizabeth on 1/17/2018 and what I found really shocked me. I expected the Officeworks in the city will be much better than other branches, but it really let me down. Let me talk about the weakness first. The floor is dirty, and some edge of the stairs even broken. And those broken edges may cause safety issues, there are also some litters even price tag on the floor. People may gain a bad impression of Officeworks because of litters.
Some products are unreasonably expensive for example, 1 Pillot pen is just 1.80dollar but 4 of them in a pack cost 12.35 dollar and one Android USB line is just 3.98 dollars but the similar product beside it cost almost 20 dollars! And if we compared to Aldi’s “Back to school” Promotion, you will find those Aldi stuff are way much cheaper and the quality is also not bad.
The gap between two isles are too narrow and even people like me will get stuck in the middle. What surprise me more is there is even a pole in the middle of the way and thanks to God there weren’t too many people on that day otherwise our shopping experience could be worse because of this.
The staff are not very familiar with the location of certain products, for example, I asked several staff the location of Stablio frontliners (German famous brand) and no one gave me a satisfied answer and at the end I found it in a corner of the store. Also the categories of product are not completed in this store, for example, I wanted Stablio 32 colors pack so badly, yet it is not available in this store.
When I came to check out, no one was in charge of check out at that moment and I waited for a while. Also it was smoking hot in the store and we doubt the air conditioner is not on. The price tag of some products (eg. Google Home) are missing and I had to Carry it to check out to learn the price. The sign of different sections are not available. Almost every time I shopped at officeworks I have to ask the staf. For this issue, I suggest Officeworks could learn from Coles!
The stock on the top shelves is in a mess and some stocks may fall accidently and cause a safety issue. Finishing speaking the drawbacks, I would like to mention the good part of this store. Generally saying the staff were friendly and helpful. For example, if they don't know the location of a product, they will ask other colleagues to answer your questions. Also, it is good that you guys set mail boxes in the store so that we could deliver our parcels in a convenient way. In a nutshell, I am not satisfied this shopping experience and I will rate 1 out of 5. And I also suggest the store can do more promotions targeted Uni students since several universities nearby.
I shopped at Jay Jays Browns Plains at Grand Plaza Shopping Centre in Queensland. The store was easy to find, appealing from the exterior and well signed both inside and out. It was free of rubbish, and the floors, shelves, racks and merchandise were all dust free. The signage was simple, easy to read and clear about what was relevant to that particular price point. The store layout was obvious, womenswear on the left, menswear on the right, with all current specials near the front of the store. The tables were effective, and easy to navigate and full without feeling overly cluttered or cramped, although there appeared to be an excessive amount of winter stock still available considering the time of year. The specials were clearly signed, and it was obvious what merchandise the signage related to. All sale stock $15 and under, and Winter Sale up to 50% off were large and in charge in the front windows, and further emphasised throughout the store. The stock levels were full, not overflowing, but provided a large selection of a full range of sizes. The tables were neat, easy to sort through and contained enough stock to ensure every shopper had choice.
The staff member in store was fantastic – he was knowledgeable, easy to engage with, friendly and continually kept himself busy during my visit, and made sure he was available at all times to customers. I asked questions around cut and fit of pants and jeans, and he was able to make realistic and accurate recommendations without batting an eyelid, walking me to the right products, and picked my size without having to try anything on. When asked about a particular type of item, he was able to make suggestions that suited me and recommendations around other items that might complement it. I had no wait at the till when I had finished my shopping- the transaction was processed efficiently, with goods placed neatly into bags and I was thanked for shopping with Jay Jays upon concluding the transaction. The items I purchased were super comfortable, fit me perfectly, and in great condition. In particular, I’m a huge fan of the 3 button high waisted jeans, they have enough stretch in them to mould perfectly to me, but not enough to make them fall down, become loose or lose shape at all. I love my draped vest also, the raw edge gives it an industrial look, but can be dressed up easily with the right pants and jewellery also.
My visit demonstrated phenomenal value for money, purchasing 10 items for my $200 – which is unheard of in any other fashion retailer. I purchased 3 pairs of jeans, 1 jacket, 1 cardigan, 1 vest, 1 dress, 2 sleeveless shirts and a t shirt, found it difficult to utilise the whole amount, and would expect others to do the same! I had a great time in store, felt very comfortable with both the stock range, the pricing and the staff, and the overall atmosphere, and will be back in store soon.