Our members love us
I visited Rebel at Carindale on a Sunday. The store at times was fairly busy but staff seemed to be managing well. There was a bit of a queue at the checkout on and off, but again the staff managed to clear it relatively quickly. Given the number of customers, the store was pretty tidy. I noticed staff come past a couple of times and reshelve/pick up items that had fallen on the floor or been taken down.
Outside the store was clean and uncluttered. The layout at Carindale is quite cramped in places, particularly near the clothes, though there are larger thoroughfares throughout the middle of the store. I did see a man on a mobility scooter having a bit of trouble trying to reverse near the clothing racks to the front right of the store (where the football jerseys are). The shoe area seemed a bit depleted, but I’d say that it had been a busy weekend. There was lots of signage relating to a shoe sale as well, so that would likely have had an impact.
All other areas of the store were well stocked and clearance racks were clearly marked. I noticed a little table and chairs for small children with colouring pencils – problem was there wasn’t any paper left for drawing. This was just behind where the exercise equipment was on display so I assume it was there to try and keep kids entertained and off the equipment while parents are looking around. It wasn’t enough to keep one group of kids of the equipment but they didn’t stay there for long. I had to go find a staff member to ask about some bags. He was very helpful considering he needed to get a step to get up and get the bag down for me, then offered some other ideas/alternatives which I thought were above and beyond. He even rang other stores for me to try and find another version – which I hadn’t asked him to do.
I did see other staff members approaching customers to see if they needed assistance during my visit and a lot of nice interaction between staff members and the customers. By the time I had my purchases and went to the register I was able to be served straight away. There were three staff at the registers. The staff member serving me had some trouble finding the price code on the backpack I wanted to buy and asked me if the online price she found searching her computer was what I remembered the backpack price to be (it was but I suppose that’s not the best way of checking a price). Also, the soccer training net was a pretty awkward shape and size and she didn’t offer to take that off me first. She was pleasant but not over-friendly and she did ask if I had a Rebel membership card. The purchases all look up to standard. The box the soccer net came in is a bit battered but everything seems in good condition.
Rebel Carindale isn’t a huge store so there’s probably not the range of some of the larger stores, but I was more than happy with my shopping experience today. All up, I’d give my shopping experience a 4 out of 5 – mostly down to the help I received in store when looking at the bags.
I went into the Dymocks bookstore located on 705/707 Hay St, Perth WA 6000. The layout of the store is well set up and as soon as I entered the store the ﬁrst display I saw was the promotional offer of “50 Books We Can’t Stop Talking About” with the offer of buy one book and get 50% off the next one. The books on this display were tidy and well organised, set up in a way so that it was accessible to the customers and drew the eye in. To the left of the entrance they had the great set up of “Top 10 Books”, “New Releases” and “Our Recommendations From The Store” section. I thought this area was great as it contained the most popular and relevant books that customers would be most interested in. The new releases were both books that i had never heard of before as well as new releases from popular authors. The “New Releases” section was at the entrance to the store after the “Recommendations From The Store” section. I felt it was pushed back a little way where it was not as visible as some of the other sections were and it was a little crowded to get to.
However it was still at the entrance so most customers would be able to see it and with a little manoeuvring easy to get to. The entrance of the store, where all these sections were, was the most popular place in the store so it was sometimes a bit crowded between the other customers and the shelves which compromised the accessibility of some of the books. Most of the store was well stocked I noticed though that in the “Recommendations From The Store” sections there were no books left for “Big Little Lies”. The “Recommendations From The Store” was particularly innovative as each book in this section had a handwritten note from a member of the staff detailing why they enjoyed this book. I thought this added a great personal and intriguing element to these books. The books on all the shelves at the front of the store were a great mix of young adult and adult books of all genres. This allowed everyone to be able to ﬁnd a book without having to go too far into the store. The rest of the store is quite large but they take advantage of the space by having an extensive range of books.
Their current range shows a lot of depth as there were so many books and genres. I felt that there was a lot of emphasis on having a multitude of books for each genre. The genres themselves as well were extensive with everything from books on makeup and travel to trivial books on Instagram cats. They really catered to a lot of people even those who might not like books. Even with this extensive library of books there were clear headings over each section of books making ﬁnding a speciﬁc genre relatively easy. The gifts range was particularly impressive in this particular Dymocks. To the right of the entrance was a large display of beautiful cards with incredible art on them. This Dymocks had everything from spectacles to stationary to a large display of trivia items for their gift section. I thought that the gift display was so extensive and impressive and really catered to a vast amount of people that it would be easy for customers to buy gifts for anybody regardless of whether they like books or not.
They had a section just dedicated to Harry Potter gifts and merchandise which looked to be quite popular. Their stationary section had beautiful notebooks, planners and calendars. I was very impressed with the overall calibre of their gift section as it had both very elegant and classy gifts but also fun novelty items. Their customer service was also very good. As I was browsing I was asked if I needed any help and when I went up to the register the lady who served me was very friendly asking how I was, making conversation and smiling. Overall it was a very pleasant experience shopping in this Dymocks, the layout was accessible and inviting with extensive quality products from their books to gift range and their customer service was great.
When I arrived at the newly refurbished, and quite large, Dotti in Chadstone Shopping Centre, I was immediately struck by the window display (pictured below). The layout was clear, not over cluttered, and presented the products in a manner that was enticing and engaging to a wide audience. The main focus of Dotti, in my understanding, is for young teens through to young adults, however I find their clothing accessible for a slightly wider audience as they cater for a wide variety of sizes, colour pallets, shapes and heights.
Upon my entrance to the shop I was immediately greeted, and asked if I needed any help or if I was looking for anything particular. When my response was that I wanted to browse the shop for a bit they pointed out the key sections for my knowledge, and directed me to the current promotions they were running (40% off selected dresses and playsuits). This made me feel as though I could approach any of the staff for help, as they were all friendly and engaging, as well as knowledge about the store and its stock.
The overall feel of the shop is that it is upbeat, fun and fashion forward. After choosing a few items, the consultant offered to put my clothing in the changing room, and if I needed any help with sizes to let her know. The fabric of the items I chose had very high quality, fabric that was pleasing, and fit well. The styling options they have for accessories for certain outfits, also help to complete a look at a lower budget than you would think. When I came out in a new outfit, one I was not too sure of, they immediately made me feel comfortable in it, and shared with me places that would be great for the outfit, for instance a date night or a spring day walk.
The service overall was wonderful, at no point did I feel overwhelmed with staff input on my choices, but I also did not feel neglected. Dotti seem to have a great balance of staff knowledge, management of customers and the ability to make a large shop, feel like a fun and exciting place to shop. There is so much selection in Dotti, and as I previously mentioned, they can cater for a wide variety of sizes, shapes, heights and colour pallets, which made this shopping experience wonderful. I would have liked to have seen a slightly clearer layout of items and descriptions of promotional items, as not ALL the playsuits and dresses were on sale, which tripped me up when price checking at the conclusion of the shop, however again overall the experience was one I would recommend to anyone interested in a fashion forward, good quality set of clothing, jewellery and accessories.